For businesses
When an ad feels invisible, here's why: people have learned to skip anything that interrupts them. Kilala mo 'yan, 'di ba?
A quest campaign is a quest that a business pays for and a creator makes. People choose to join, finish it, and earn a reward. Instead of interrupting people, it invites them to join in.
How a quest campaign works
Pick one clear food quest and offer an honest reward for finishing it.
Creators pick a quest that fits what they actually want to make.
They spend real time creating and finish the quest — not just click a button.
You pay only when the quest is actually finished, not for an ad someone scrolled past.
The strongest objection, answered
"Baka ginagawa lang nila dahil sa bayad" — fair tanong 'yan. A reward doesn't turn a click into trust. What matters is that someone chose to do the work — they created, finished the quest, and ended up with something real to recommend. That's very different from just seeing an ad.
78% vs 26%
In the German-market wave of Nielsen's 60-country study, personal recommendations earned 78% trust and online consumer opinions 62%, versus 26% for banner and social ads.
Nielsen, Trust in Advertising, 2015 (opens in a new tab)German-market wave of a 60-country study
2011/2012
The IKEA effect is the increase in valuation of self-made products. The researchers found that successful completion is essential for labor to increase liking.
Norton, Mochon & Ariely (HBS Working Paper 11-091; published Journal of Consumer Psychology, 2012) (archived HBS page), 2011/2012 (opens in a new tab)Archived primary research; effect requires successful completion
Contrast by belief
The old way pays for a chance to interrupt someone. A quest campaign pays for something a person chose to finish. That's a completely different kind of behavior.
Build the alternative with us
KainQuest hasn't launched yet. Join the business waitlist to get a demo invite and watch quest campaigns take shape.
