01 · A different way to earn attention

Ang mahal ng ads mo — tapos sini-skip lang.

People skip ads. Pero hindi nila sini-skip ang gusto nilang gawin. Doon mo dapat ilagay ang budget mo.

Join the waitlist See the proof

Frozen mid-shatter: a hand holds a phone whose screen is exploding into glass shards, revealing sizzling food cooking over open flame through the crack.

01 · Proof, not a pitch

Hindi kami nagbibiro — eto ang totoong numbers mula sa research.

Labeled 'concept': a thin stream of gold coin discs flows into a small ad-slot rectangle in one corner of the frame, while a single flowing attention line curves around the ad slot and settles over the open content area instead.

0.8%

Ang laki ng space ng ads — halos walang tumitingin doon.

On the page NN/g analyzed, one of 132 fixations landed in the ad-bearing right rail: 0.8% of attention across 25% of the content area—33 times smaller than the space warranted.

Nielsen Norman Group, "Banner Blindness Revisited" (Kara Pernice), 2018

One analyzed page's right rail; 1997–2018 eyetracking findings

65%

Sini-skip agad ng tao ang video ads.

65% of people skip online video ads as soon as they can; 76% called skipping "an ingrained behavior." Viewers watched 5.5 seconds of a 15-second ad before skipping.

IPG Media Lab / MAGNA "Turbo charging your skippable pre-roll campaign", reported by CNBC, 2017

Measured behavior from a 2016–2017 study; n=11,000+ US consumers

1.71%

Mas mahal na ang ads — pero bumababa ang kumikilos.

Average Facebook ad click-through rate was 1.71% for traffic campaigns and 2.59% for leads. Twelve of 15 industries saw conversion rates fall year over year; CPL rose 20.94% to $27.66.

WordStream by LocaliQ Facebook Ads Benchmarks (554 + 726 US campaigns), 2025

554 traffic campaigns and 726 leads campaigns in the US

See all the numbers

02 · People join in instead of being interrupted

Quest campaigns

A business pays for a real quest that a creator makes. People choose to join, do the work, and finish it to earn a reward. The business only pays when someone actually finishes the quest — not for another ad people learned to skip.

The difference is simple: people choose to join instead of being interrupted.

02 · The hard question

But won't people just do it for the reward?

"Baka ginagawa lang nila dahil sa reward" — fair enough. A paid click barely asks anything of a person. Finishing a quest is different: someone chose the work, spent real time creating with the brand, and saw it through. That effort is worth something. A click doesn't mean someone paid attention — it just means someone clicked.

Old way: pay for ads people skip. New way: pay only when someone finishes the quest.

Illustration, split-screen contrast frozen mid-loop: on the left, in muted desaturated tones, an ad card exits the frame mid-bounce; on the right, in full color, a silhouette figure's completed quest card glows with a reward badge visible.

03 · The product comes last

KainQuest

KainQuest is the platform we're building. It hasn't launched yet, but it will make it easy to fund a quest campaign, finish it, and check that the work is real.

See how quest campaigns work

Stop paying for ads people skip. Start funding quest campaigns people actually finish.

Build the alternative with us

Ang mahal ng ads mo — tapos sini-skip lang.

We think people should choose to join in, not get interrupted by ads. Join the business waitlist and help shape the first demo.