A different way to earn attention

Your ads aren't failing. They're being skipped.

People skip whatever interrupts them; attention only sticks to what they choose to do.

Line-art illustration of a hand flicking a labeled ad card off the top of a scrolling phone feed while the surrounding content cards stay put—the instant an ad gets skipped.

Keep reading

Proof, not a pitch

The space can be visible while the attention goes somewhere else.

Labeled 'concept': a thin stream of gold coin discs flows into a small ad-slot rectangle in one corner of the frame, while a single flowing attention line curves around the ad slot and settles over the open content area instead.

0.8%

On the page NN/g analyzed, one of 132 fixations landed in the ad-bearing right rail: 0.8% of attention across 25% of the content area—33 times smaller than the space warranted.

Nielsen Norman Group, "Banner Blindness Revisited" (Kara Pernice), 2018

One analyzed page's right rail; 1997–2018 eyetracking findings

65%

65% of people skip online video ads as soon as they can; 76% called skipping "an ingrained behavior." Viewers watched 5.5 seconds of a 15-second ad before skipping.

IPG Media Lab / MAGNA "Turbo charging your skippable pre-roll campaign", reported by CNBC, 2017

Measured behavior from a 2016–2017 study; n=11,000+ US consumers

1.71%

Average Facebook ad click-through rate was 1.71% for traffic campaigns and 2.59% for leads. Twelve of 15 industries saw conversion rates fall year over year; CPL rose 20.94% to $27.66.

WordStream by LocaliQ Facebook Ads Benchmarks (554 + 726 US campaigns), 2025

554 traffic campaigns and 726 leads campaigns in the US

See all the numbers

Participation, not interruption

Quest campaigns

A business funds a real creator quest. People opt in, put in the effort, complete it, and earn a reward. The business pays for a verified action—not another interruption someone learned to skip.

The shift is simple: chosen participation replaces interruptive reach.

The hard question

Isn't incentivized traffic junk?

A paid click asks almost nothing. A completed quest asks someone to choose the work, spend real time creating with the brand, and finish what they started. The value is in that effort—not in pretending every click meant attention.

Pay-to-be-skipped vs pay-per-verified-action.

Illustration, split-screen contrast frozen mid-loop: on the left, in muted desaturated tones, an ad card exits the frame mid-bounce; on the right, in full color, a silhouette figure's completed quest card glows with a reward badge visible.

The product comes last

KainQuest

KainQuest is the pre-launch platform we're building to make quest campaigns easy to fund, complete, and verify—action by action.

See how quest campaigns work

Stop paying to be skipped. Start funding verified action.

Build the alternative with us

Your ads aren't failing. They're being skipped.

If participation should replace interruption, join the business waitlist and help shape the first demo.